I finally did it, I documented the journey to a 1000% return I initially set out to accomplish and it took me 1066 market sessions. I set up my substack and wrote my first post regarding the June 8, 2022 market session. Since then, I’ve outpaced the market by 10x.
What was I trying to accomplish at the time? Honestly, ending my boredom, we were in a slowly recovering post covid world, I had moved home to spend time with my sick dad and I just missed the action of an active work environment. I had a decent following on twitter and someone suggested to me that I write more about my process on substack. I figured a few people would read it but I had no idea this would turn into what it is today which is the #4 finance publication by revenue. I still can’t believe so many of you trust a guy named James Bulltard on the internet but after 4.5 years, my work and my results speak for itself.
The one thing I’d say is most special about me is my transparency. During covid and the ensuing crash I saw so many furus on twitter just look shellshocked, nobody was really honest. One minute they’re long this stock, the next minute they miraculously sold it for a gain before it tanked. These guys really had no idea what they were doing and were just the byproduct of a trending market. That’s fine because markets are trending 90% of the time, lots of those people will succeed. The people who survive downturns know how to adjust their positioning to pockets of underlying strength and emerge stronger on the other side . In 2022 when this began I ended that year up nearly 40% by focusing on the Twitter acquisition as a pocket of a strength. This year, the Iran war threw off my book in March because of all the leverage I was using but I repositioned into what I thought would be the strongest name from all the flow, Intel, and it worked out phenomenally as I’m now up 55% YTD vs 13% for the market. Leverage cuts both ways and things can end very poorly like what happened with Leopold recently. I am not scared of it, I know that in the short term it can throw off your paper gains but in the long run the flow of money is never wrong, especially when it was as overwhelming as Intel’s was when it was $35-40 and I positioned myself for a few months out and what ended up being a phenomenal trade.
Am I the smartest guy alive? Not even close, you rarely see me writing a long thesis or giving you my opinion on a name long term. These are all trading instruments to me, I really don’t care about any of them. In the long run, most real stocks go up, it doesn’t take a genius to tell you to buy xyz stock. What is however difficult is deciding where to put your money, how to utilize leverage, and taking the risk required to outperform the market. People think I spend my entire day on this and I’ll be honest with you, my personal style is actually pretty laid back. I spend less than 2 hours a day looking at my book. I know the levels I want to sell puts at, I know the names I want to be in and I execute and wait. The hardest thing for a lot of you is the fact you want to do too much. You want to trade all day long, lots of these furus place countless trades scalping here and there. In trading, less is more. I know concentration builds wealth and when I see a big opportunity whether it was Twitter in 2022, Amazon in 2023, or Intel in 2026 I’m not scared to swing at it. The rest of the time I’m following the flow selling puts and covered calls and making money where I can. Simplify your lives, you don’t need to be at your screens 7 hours a day. The whole point of this platform is to give you the proper data so you can place trades at the right levels and not spend your day watching 1 minute candles.
Here was my starting balance when this began, just under $1.5M. Alot of you have similar balances and here we are 1,066 sessions later and I’ve withdrawn $3.3M to pay my taxes last year and I generated a total gain of $12,871,006.69 with everything right there in the open for everyone to see. This isn’t impossible. Do not listen to people who tell you that you cannot outperform the market, they’re lazy and ignorant. Let them index. Do not listen to people who tell you that you shouldn’t be using leverage, Warren Buffett himself was the king of leverage with how he utilized his insurance float. Me selling puts to add cushion to my book is how I utilize leverage. Without risk, you’re never achieving a great reward, that is just reality. You want to outperform the market materially? Yea, you’re going to have to take risk somewhere.
This has been an incredible journey and I’m glad I got to share it with so many of you.
I won’t be writing a recap today, I didn’t want to send too many posts out so here is today’s link to the database. I even added the live feed to it for you all, enjoy.






Been with you for a while now! Thank you Goat
Absolutely amazing to read and so inspiring! Appreciate you, your transparency, and being such a real one! GOAT. Thank you for sharing! Won't hit that but just made a new goal for myself haha
Have a great day =)